Music / events / communityBack to
the Old
House.
the Old
House.
A dancefloor with a purpose.
Event creation, storytelling, marketing and PR, bringing people together through a shared love of house music.
Independent minds. Personal attention. Plenty of possibility.
Your story is
the heart of
your brand.
Mlungu Media is an independent digital marketing and strategy agency based in beautiful Hermanus, helping small businesses in South Africa and across the globe. We get to know you, find what matters, and bring your story to life.
Let's talk about your business ↗Food & drink✳People & places✳Music & events✳Ideas with purpose
01 / First, we listen
A little curiosity.
A lot of possibility.
You know your business. You might be less sure what your marketing needs. That's where we come in.
Read a little more
Before we recommend a website, a video or a campaign, we get to understand who you are, what makes you different and who you want to reach. Then we put your time and budget behind the things that make sense for you.
Our work fuses investigative insight, storytelling and strategy to build meaningful connections between brands and the communities they serve.
01
Find your story.
Research, conversation and a fresh pair of eyes. We uncover your strengths, your audience and the opportunities worth exploring.
02
Make a plan.
A clear direction, a realistic scope and a shared understanding of what we're trying to achieve.
03
Bring it to life.
We create, organise and deliver the work, keeping you involved and learning what connects along the way.
02 / The thinking. And the doing.
From “what if?”
to out in the world.
Experienced across disciplines. Small enough to know your name. The right people and skills for the job.
Strategy & a fresh direction
Brand investigation, audience insight, marketing audits, messaging, positioning and practical plans. A useful starting point, whether you're opening your doors or ready for a rethink.
Stories, content & social media
Writing, photography, brand films, social reels, interviews, newsletters and social media campaigns. Authentic content creation, led by substance and made for the people you want to reach.
Websites & connected campaigns
Clear websites, landing pages and coordinated marketing campaigns. We shape the message, create the content and bring the right specialists together to deliver what your business needs.
Events, experiences & partnerships
From a pop-up bar to a community gathering, an intimate launch to a dancefloor. Concepts, creative project management, publicity and partnerships that connect people in the real world.
03 / A few stories we're part of
Made to connect.
Experience across hospitality, music, filmmaking and community storytelling.
Archive / film / cultural heritageThe Politics
of Dancing.
of Dancing.
Stories worth keeping.
A developing documentary and living archive exploring house music in post-apartheid Cape Town, with exhibition and youth-training ambitions.
04 / A force for good
Good stories.
Better connections.
We believe marketing and media can, and should, be a force for good.
We build communication strategies and content that connect deeply with audiences, solve real problems and contribute to a better society. Our values shape the questions we ask, the people we work with and the stories we tell.
Working on something that helps your community? We welcome conversations with NPOs and social causes about discounted support and what we can make possible together.
Ubuntu
Shared humanity and community. Collaborative, inclusive and people-first.
Integrity
Work aligned with our ethics and values. No greenwashing or performative storytelling.
Curiosity
We ask the hard questions and investigate what lies beneath the brand to find the truth.
Agility
We work lean, build nimble teams and tailor delivery for impact.
Clarity
No fluff. No jargon. Strong, story-driven strategy that works.
05 / Come as you are
Big ideas.
Pull up
a chair.
Pull up
a chair.
Your corner café
for big ideas.
Some people might call us a boutique agency. We're not quite that posh. Think of us as your friendly corner café: somewhere you can pop in, pull up a chair and have a chat. We'll listen, get to know you and help you work out what your business needs.
A personal connection.
Storyteller, filmmaker, marketer. Curious about people, and what brings them together.
Mlungu Media brings together a nimble network of storytellers, filmmakers, marketers and creative collaborators, led by Colin Macrae. You have a personal point of contact and a team shaped around your project. We share a simple starting point: understand what matters to people, then give them something worth connecting with.
We have a particular affinity for restaurants, pubs, bars, coffee shops and events. We also work with start-ups, independent businesses and organisations with stories worth sharing.
Currently based in beautiful Hermanus, with the ocean on our doorstep and a network of creative collaborators across the globe. Our team brings experience from work and projects across South Africa, the UK, continental Europe, the Middle East and China. Local knowledge. International experience.
Different backgrounds. Shared purpose.
Many talents.
One team.
We bring together people with experience across journalism, film, television, marketing and live events. The right mix of minds for your business.
Media & storytelling.
Explore this experience
Our team brings editorial and writing experience spanning Time Out Cape Town, CapeTownMagazine.com, Mixmag and Condé Nast Traveler. Curiosity, research and an instinct for what makes people pay attention.
Film & television.
Explore this experience
Experience across productions and projects involving MTV, Discovery Networks, Netflix, the BBC and Channel 4, alongside award-winning independent documentary filmmaking. We bring that understanding of story, sound and moving images to your content.
Brands & live experiences.
Explore this experience
Our combined background includes more than 400 events and campaigns through Edge Marketing, with brand experience including Smirnoff, Heineken, Adidas, Regus and Freeview. Creative thinking, partnerships and the practical skills to make things happen.
These are organisations and brands our people have worked with across their careers. Each project brings together the skills it needs.
A few things you might be wondering
Let's make
it simpler.
Where do we start?
With a conversation about your business, your customers and what you want to achieve. You don't need to arrive knowing whether you need a new website, social media support or a whole campaign. Working that out is part of our job.
Can we start small?
Yes. We agree a realistic scope around your priorities and budget. That might be a marketing review, a short video or a focused campaign, with room to build from there.
What can you help with?
Marketing strategy, social media management, writing, photography, video production, websites, PR, event marketing and partnerships. We bring the right skills together around the work your business needs.
Who do you work with?
Small businesses, start-ups and organisations, with particular experience in restaurants, pubs, bars, coffee shops, music and events. We also welcome NPOs and community projects.
Do we need to be in Hermanus?
No. We're currently based in Hermanus and work with people in Cape Town and further afield, drawing on a network of collaborators across the globe. We'll agree how to work together based on the project.
A conversation is a good place to start.
Ready to tell your story?
We're ready to listen.
No polished brief required. Tell us a little about your business and what you'd like to make happen.
Skills to share.
Causes that matter.
Our experience includes work with Save the Children, Oxfam, ONE Campaign and Film for Offenders.
Read a little more
That work sits close to what we believe: storytelling and marketing can help people be heard, build understanding and bring communities together.
We bring those same skills to NPOs and community organisations, helping clarify their message, tell their stories and connect with the people who can support their work. Talk to us about what you need and what we can make possible together.