‘Mlungu’ is a slightly tongue-in-cheek Xhosa term meaning “wanderer” — and yes, we do wander creatively. We explore, question, and push boundaries. But our roots are firmly grounded in Africa and guided by the philosophy of Ubuntu — a belief in shared humanity, community, and collective responsibility.
This mindset shapes everything we do.
We only work with brands committed to making a difference in the world, and we offer better rates for NGOs and public-interest projects.
Our mission is simple: use stories to make things better.